Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The Swoosh; Just Do It; the half bitten Apple; the red colour on any 'Coca Cola' script, the 'Three Stripes', 'Have a break'; doesn't the very mention ring a bell? Things as fundamental as a name, a logo, a slogan, the type of script, the colour have the potential to make or break an enterprise. All these taken together form the brand of a company. If successful, the brand goes on to become the face of the company.
It fabricates associations and expectations around it. It communicates the organization's strategies and goals. It determines how a customer will perceive its product or line of products. "A great brand raises the bar-- it adds a greater sense of purpose to the experience, the affirmation that the cup of coffee you're drinking really matters."
Branding has become an vital part of marketing any product. The marketing strategies, a brand's creation, its maintenance, its recognition, its value, the study is vast and extensive, yet inevitable. It ascertains your creativity as you design various formats for an advertisement campaign
